Camille Claudel Museum
Brand Book

Camille Claudel Museum — On the occasion of its opening, Camille Claudel Museum, asked me to work on the creative direction of the visual identity and the museum's launch campaign. The museum’s identity is inspired by the work La Valse created by the artist between 1889 and 1904. It is a notion of movement - whirling of the dancers - and passion of the dancing couple evoking the artist's passionate relationship with Auguste Rodin. Logo, editions, videos and communication revolve around those two concepts. The idea of a spiral, turning on itself, as one also turns around a sculpture to discover all angles of view. A color, vermilion red, embodying passion. /

video by Thierry Garcia